Their lead scoring system is flexible too. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing. With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.ĪctiveCampaign also integrates with 850+ other apps like Facebook, Shopify, WordPress, and a whole lot more.Īutomating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.Įmail workflows are robust and easy to manage.Īll of this data syncs with their built-in CRM to provide sales teams with advanced lead scoring.
The ability to build emails using professional templates, or code your own from scratch, is one of the things that makes Campaigner stand out.
What makes Campaigner stand out is its ability to attract and capture more leads, convert them into paying customers, and keep them engaged with your brand long-term. It helps you create entire customer journeys that are highly personalized, starting from the very first interaction and continuing throughout the whole customer lifecycle. Best Overall Email Marketing SoftwareĬampaigner provides more than email automation.
Here are my picks for the best email marketing software and services to try this year:ġ. In the end, email marketing is about sending the right message to the right user at the right time. The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports, all with the aim of building an email list for your business.Īnd they should most importantly hit users’ primary inboxes. To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need. What is the Best Email Marketing Software?